Why Reynolds!Reynolds' Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Reynolds' Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Reynolds' Subaru dedicated locally to the Love Promise?
At Reynolds' Garage & Marine, our allegiance to the community began over 150 years ago on Hamburg Cove in Lyme, CT. For six generations, the Reynolds family has always felt it was their duty to support these organizations. Our Love Promise continues to grow with dedication and commitment to the Shore Line Community by building lifelong relationships with local nonprofits and charities, many of whom are friends and customers. Big enough to serve you. Small enough to know you.
Pet adoption , Lyme Horse Trials , The Hamburg Fair, The CT Draft Horse Rescue, Mitchell Farm Equine Retirement, The Ray of Light Farm,
Lyme Land Trust , Bushy Hill Nature Center, CT River Museum, The Turtle’s Back Inc., The Roger Tory Peterson Estuary Center, The Connecticut River Conservancy, The Hadlyme Hall Garden Club
Lyme-Old Lyme Education Founda, Lyman Allyn Art Museum , Community Music School , Florence Griswold Museum , Lyme-Old Lyme High School , The Kathleen E Goodwin School, Middlesex Health Women’s Wellness Fund, The MacCurdy Salisbury Educational Foundation, The CT Audubon Society
Tour de Lyme , Touch a Truck, Estuary Council of Seniors, Lyme Art Association , Easter Seals Veterans Rally Point , The Major Steven Roy Andrews Fishing Outreach Program, Child & Family Agency of Southeastern CT, Boy Scout Troop 26, The New London Homeless Hospitality Center, Bikes for Kids
Middlesex Hospital Shoreline m, High Hopes , Valley Shore YMCA , Lyme Ambulance Association, The Terri Brodeur Cancer Found, The CT Cancer Foundation, Lymes’ Senior Center, Safe Futures, Lymes’ Youth Service Bureau
Love Promise Stories from Reynolds' Subaru
Subaru and Reynolds' Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Reynolds' Subaru's May Day Baskets Bring Comfort, Hope, and Connection to Safe Futures Families - Fenty L
At Safe Futures, our mission is to provide safety, support, and hope to survivors of domestic violence, sexual assault, stalking, human trafficking, and child abuse while working to prevent violence and promote social change. Every day, we serve individuals and families who have made the courageous decision to leave unsafe situations and begin rebuilding their lives. This spring, Reynolds' Subaru continued its commitment to supporting our clients through a heartfelt May Day Basket initiative that brought comfort, encouragement, and joy to seventy families participating in our shelter and transitional housing programs. The idea for this project was inspired by a cherished family tradition. Kathryn Wayland, one of the owners of Reynolds' Subaru, shared that her grandmother, Laura, used to deliver May Day baskets to friends in her neighborhood each spring after picking flowers from her own garden. Wanting to carry on that tradition of kindness, she created May Day baskets for our families. A May Day basket is a small gesture meant to brighten someone's day and remind them that they are cared for by their neighbor. The Reynolds' Subaru team hand-assembled all seventy May Day baskets, each containing beautiful home-grown flowers, chocolate bars and notes of friendship. The flowers were lovingly grown and collected by Kathryn, her mother, and from around the Reynolds' Subaru dealership grounds, making each basket even more personal and meaningful. When the baskets arrived, they were distributed to all families throughout our programs. For many of our clients, simple acts of kindness can have a profound impact. Being in a shelter can be an isolating experience, especially for parents who have left behind familiar surroundings and support systems in pursuit of safety for themselves and their children. As they focus on healing and rebuilding their lives, they often forget to celebrate themselves and may lose sight of how valued they truly are. One mother's story especially highlights the impact of Reynolds' Subaru's generosity; She and her two children arrived at our shelter seeking safety after escaping an abusive relationship. On the day they entered our program, we presented her with one of the May Day baskets. She became emotional as tears filled her eyes and shared how much the unexpected gesture meant to her. Making the decision to leave her abuser and seek safety had been one of the most difficult steps she had ever taken. In that moment, the kindness shown by Reynolds' Subaru provided comfort, encouragement, and reassurance that she was supported as she began a new chapter in her life. The gratitude expressed by our clients speaks volumes about the impact. "Thank you so much for the beautiful May Day flowers, chocolates, and thoughtful note. Your kindness and generosity truly touched my heart and brought a smile to my face. I appreciate it more than you know." — Transitional Housing Resident "I loved the flowers and chocolates for May Day. As a single mother, it was one of the few things I received, so it really meant a lot. Not to mention, the flowers were beautiful, and my daughter loved the chocolate. Thank you for sharing this with us!" — Transitional Housing Resident What makes this gesture even more meaningful is that it is only one example of Reynolds' Subaru's ongoing commitment to Safe Futures and the families we serve. Year after year, Reynolds' Subaru continues to find new ways to support our mission and bring hope to our clients. From donating supplies for our summer camp programs, donating gently used iPads for our families, providing winter coats for our children in transitional housing, to making financial contributions that support our services, to creating Mother's Day spa kits for moms in our programs, Reynolds' Subaru consistently demonstrates its dedication to helping families build safer and brighter futures. Their genuine partnership, through every act of kindness, reminds survivors that they are seen, valued, and supported by their community. Their support helps provide not only essential resources, but also something equally important: hope. On behalf of everyone at Safe Futures, we extend our deepest gratitude to Reynolds' Subaru for their continued generosity, compassion, and commitment to the families we serve.
Supporting Rescue, Rehabilitation, and New Beginnings - Maureen M
On behalf of CT Draft Horse Rescue in East Hampton, Connecticut, we would like to extend our sincere appreciation to Reynolds' Subaru for their continued generous support of our Driving for Drafts Charity Golf Tournament. Over the past several years, Reynolds' Subaru has become a valued partner in our mission to rescue, rehabilitate, and rehome draft horses in need. CT Draft Horse Rescue is dedicated to providing a second chance to draft horses that have been neglected, abused, abandoned, or are at risk. Through veterinary care, proper nutrition, rehabilitation, training, and placement into loving homes, we work tirelessly to ensure these gentle giants receive the care and compassion they deserve. As a nonprofit organization, we rely heavily on the support of community partners to help make this life-changing work possible. Our Driving for Drafts Charity Golf Tournament has grown into a cherished annual tradition each September, bringing together friends, families, local businesses, and supporters for a day filled with camaraderie, friendly competition, and lasting memories. More importantly, the event serves as a critical fundraiser that helps sustain our rescue operations throughout the year. Reynolds' Subaru's ongoing support has made a meaningful impact on our organization and the horses in our care. Generous contributions like theirs directly support essential needs such as veterinary care, hay, grain, and rehabilitation expenses. Every dollar helps us provide safety, healing, and hope to horses that deserve a second chance. Beyond their financial support, Reynolds' Subaru exemplifies what it means to be a community partner. Their commitment to giving back reflects the spirit of the Subaru Love Promise and demonstrates a genuine dedication to improving the lives of animals and the organizations that serve them. It is through the kindness and generosity of businesses like Reynolds' Subaru that we are able to continue this important work. We are incredibly grateful for their ongoing commitment to CT Draft Horse Rescue and for helping us create brighter futures for the horses we serve. Together, we are making a lasting difference—one horse, one rescue, and one second chance at a time.
Reynolds' Subaru Bike Donation Raffle to Flanders Elementary School - Jess S
The Flanders Elementary School PTA in East Lyme, Connecticut, would like to extend our sincere gratitude to Reynolds' Subaru for their generous donation of a Subaru bicycle to our 2026 Annual Ice Cream Social and Basket Raffle. Held on May 8, 2026, the Ice Cream Social and Basket Raffle is our PTA's largest fundraiser of the year, bringing together our Flanders School community for an evening of ice cream, music, face painting, connection, fun, and lots of basket prizes to potentially win. The event has become a cherished tradition where children spend the night running around the playground with friends, families enjoy ice cream together, and parents have the opportunity to connect and catch up with one another in a relaxed and welcoming atmosphere. Donations such as this help make our raffle a success and directly support school-wide enrichment programs and enhancements to the learning environment for all Flanders Elementary students. We greatly appreciate the support of local businesses and community members who help make events like this possible. Thank you again for your generosity and commitment to our students and families.
Books, Basketball & Giving Back: A Slam Dunk for Our Community! - Bobbi W
As a salesperson at Reynolds' Subaru, it made me especially proud to see our dealership host such a meaningful community event. Our family thought it was so special that Hayden and the team at Reynolds' Subaru invited legendary coach Jim Calhoun in for a book signing while also collecting canned goods and non-perishable food donations for the community. For my family, this event meant even more because Coach Calhoun has such a meaningful connection to us personally. He coached my Uncle Jerry Ward during the 1968-69 Old Lyme basketball season and later became such an iconic figure at University of Connecticut while my brother-in-law and sister-in-law, Chris and Diana Ward, attended there. It was also especially meaningful to have my nephew, Dylan Ward, who is currently a sophomore at UConn, be part of this connection and tradition as well. Being able to reconnect through those memories and have signed books for our family to keep and share made the day incredibly memorable. What made the event even more amazing was seeing our community come together for such a great cause. Everyone who attended and brought canned food donations received a free signed book from Coach Calhoun, and the support was overwhelming. Together, we collected over 421 pounds of food that Reynolds' Subaru proudly donated to the Care and Share of East Lyme Food Pantry. The entire day was filled with excitement, stories, laughter, and generosity. It was incredible seeing so many people come together — not only to meet a basketball legend, but to help local families in need. As both a Reynolds' Subaru employee and a member of this community, it was truly inspiring to witness the impact this event had on so many people. Thank you to everyone who came out, donated, and helped make such a positive impact!
The Day Before Valentine's Day - Christine C
I have been a proud Subaru owner for 18 years and I have also been the Title Clerk at Reynolds' Subaru for 5 years. What I love about my employer is that they create opportunities for our team members to make a difference. The day before Valentine's Day I volunteered two hours of my time to go with a co-worker and deliver Meals on Wheels, run by the Estuary Council of Seniors, to people in our area. Reynolds' Subaru has been helping with this program for decades. We are on a list as a fill-in driver for their program when volunteers are away or unavailable. This is the first time that I have been available to help, so I jumped at the opportunity.  My co-worker thought it would be a nice surprise for the fifteen recipients to also receive a Valentine's Day card and a sweet treat. Earlier that week our team at Reynolds' Subaru filled out cards personalized to each recipient so that they each would have a special Valentine.   I had no idea what to expect, and I was pleasantly surprised that I had a smile on my face the entire time we were delivering. This was such a great experience. Our journey started by stopping by the Estuary Council of Seniors building and picking up all of the meals. Everything was very organized and they also gave us a list of the names and addresses of the people we would be delivering to. Some of the recipients that we delivered to were handicapped; we would go into their home and put the meal wherever they specified. They were always so grateful that we came to drop it off. There was one woman that gave us each a candy bar as a token of her appreciation, it was so sweet. Another woman had five dogs, and we had to carefully hand her the meal through the door, so that the dogs wouldn't get out. We all had a good laugh about that. The recipients that were home were so happy to receive their Valentines as well as their meals. I will definitely volunteer to do this again in the future.  Thank you, Subaru of America, for nurturing the Subaru Love Promise by encouraging your retailers to make their communities a better place. This is one of the many reasons that I enjoy working at Reynolds' Subaru. We are always involved in something that has to do with giving back to the community.
Warming Students Heart One Coat At A Time - Cynthia L
The team at Reynolds' Subaru kindly donated many new coats to the students at Fair Haven School. Fair Haven School is located in New Haven and many students are not able to purchase coats on their own. Reynolds' generous donation helped to keep our students warm all winter long. Students were able to stay warm on their walk to school, bus ride home, at recess, and on the weekends. Thanks to Reynolds' Subaru, our students were provided warmth and comfort that they might not have been able to received. By taking away the stress of needing to stay warm, students at Fair Haven School arrived comfortable and ready to learn each day. We are so grateful for their donation and continuing to help our amazing students! The donation of these coats provided more than just physical warmth, it provided a peace of mind. Thank you so much!
Best Ever Egg Hunt - Noel R
My husband and I both agreed, as we were leaving the inaugural Egg Hunt at Reynold's Subaru, that it was our favorite one yet. They made what can sometimes feel like a chaotic event enjoyable for both parents and children. The property behind Reynold's Subaru is beyond beautiful and the team at Reynold's really expressed their joy and being happy to share it with families. We were invited to relax, take in the view, share our egg hunt treasures and enjoy the peaceful morning. What a special place and a special group of people who make it all happen! We will be back next year, for sure!
Eggstra Special Memories: Reynolds' Subaru Easter Egg-stravaganza! - Caitlynne H
The Reynolds' team absolutely knocked it out of the park with this year's Easter egg hunt! From start to finish, everything was so thoughtfully put together, and you could really feel the energy and excitement throughout the entire event. I was so excited that my nieces could join in on the fun—their smiles and laughter truly said it all. Watching them run around, enjoy the activities, and take in every moment made it even more special for me. It meant so much to my family not only to see them having such a great time, but also to get a glimpse of where I work every day and the kind of environment we're part of. Events like this really highlight the heart behind what we do. It's rare to be part of a workplace that genuinely goes above and beyond to create such a warm, welcoming, and inclusive experience for both employees and customers. I'm incredibly proud and grateful to be part of a team that puts so much care into bringing the community together like this!
Reynolds' Subaru Valentine's Meals on Wheels Delivery - Laura R
To all Reynolds' Subaru, We're so grateful for the all amazing volunteers from Reynolds' Subaru for spreading kindness in our community! In February, Allyson and her team delivered Meals on Wheels along with Valentine's Day cards and sweet treats to some of our homebound clients, bringing smiles and warmth to every doorstep. For our seniors who feel isolated or lonely, receiving those cards, kind words and treats really brightened their day and boosted their spirits. It was a reminder that they are remembered and that they are a part of a community that cares for them. Our clients truly loved the extra care and attention—it made their day even more special. Thank you for helping us make a difference! We are grateful for your time, attention and kindness to those in need in the community. Sincerely, Laura Robbins, RDN Director of Nutritional Wellness The Estuary
A Powerful Partnership: Reynolds' Subaru Supports Healing Through the Niantic Jingle 5K - Ann D
We are honored to be one of the 13 recipients to receive the generous donation of $16,000 to the Brian Dagle Foundation. The donation from Reynolds Subaru was added to sponsorships for the Niantic Jingle 5K and Reynolds Subaru became our Race sponsor. The proceeds of the Niantic Jingle 5K support the mission of the Brian Dagle Foundation- anchored in hope and empowered to support the healing of grieving adults as well as educating the community on the grieving process, suicide and mental health awareness. We are grateful for the partnership we have formed with the incredible folks at Reynolds Subaru who help us keep the conversation going as we make a difference in thousands of lives throughout Connecticut.
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