The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Reynolds' Subaru dedicated locally to the Love Promise?

At Reynolds' Garage & Marine, our allegiance to the community began over 150 years ago on Hamburg Cove in Lyme, CT. For six generations, the Reynolds family has always felt it was their duty to support these organizations. Our Love Promise continues to grow with dedication and commitment to the Shore Line Community by building lifelong relationships with local nonprofits and charities, many of whom are friends and customers. Big enough to serve you. Small enough to know you.

Pet adoption , Lyme Horse Trials , The Hamburg Fair

Lyme Land Trust , Bushy Hill Nature Center, CT River Museum

Lyme-Old Lyme Education Founda, Lyman Allyn Art Museum , Community Music School , Florence Griswold Museum , Lyme- Old Lyme High School Saf

Tour de Lyme , Touch a Truck, Estuary Council of Seniors, Lyme Art Association , Valley Shore YMCA

Middlesex Hospital Shoreline m, High Hopes , Valley Shore YMCA , Lyme Ambulance Association, The Terri Brodeur Cancer Found

Did Reynolds' Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Reynolds' Subaru

Subaru and Reynolds' Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Joy and Light for Victims of Domestic Violence - Christine F

Travis’ eyes lit up as he walked into the kitchen on Easter morning and saw a basket overflowing with toys and candy with his name on it. He looked at his mom and exclaimed, “The Easter Bunny found me!” When Travis and his mom had to leave their home because of family violence they turned to Safe Futures for shelter and support. They had to leave their home quickly with few belongings and 5-year-old Travis worried that the Easter Bunny would not know where to bring his basket. Reynolds’ Subaru generously donated beautifully assembled Easter Baskets, along with prepaid gas cards, bringing a bit of joy and light to children and their families impacted by domestic violence. Safe Futures is grateful for the support it receives from Reynolds’ Subaru as we work to save lives, restore hope, and change the future for those impacted by domestic violence.

Joy and Light for Victims of Domestic Violence

Learning About How to Purchase a Car - Leslie T

Nora Walters and Keith Rye visited the Personal Finance students at Lyme-Old Lyme High School to discuss the car buying process, how to research a car, the importance of credit scores, and the difference between buying and leasing. Their presentation was not a lecture but included the classes in the learning process. The students had many questions for Nora and Keith and said they learned a lot about buying a car. Thank you to Nora and Keith for their time and I look forward to working with them in the future!

Learning About How to Purchase a Car

Thank You For Sharing the Love With the Y - Tony S

The Valley Shore YMCA would like to send Reynolds' Subaru our sincere appreciation for selecting the Y to receive the community Share the Love Event gift of $35,000. That was quite a surprise. Your generosity will make a difference in hundreds of lives of individuals and families in our shoreline community. Here are just a few ways your gift helps strengthen our community and “Build a Better Us!” ● SPLASH! As part of our commitment to reducing drowning and water related accidents in children, we offer free swim lessons during the winter school break and immediately after school gets out for the summer to over 200 children to ensure they have the basic skills needed to be safe around water. ● Delay the Disease. This ongoing program helps over 50 individuals living with Parkinson’s Disease gain increased self-confidence, decrease risk of falls, minimized fatigue, reduced rigidity and improved vocalization and hand-writing. It is an amazing community of support. ● Financial Assistance. Thanks to you, YMCA programs and services are available for all members, regardless of their ability to pay. We provide more than $100,000 annually to more than 100 working families, adults, and seniors for all YMCA programs and memberships. And the number of requests continue to grow. Your support helps us support more people in our community and ensure that no one is turned away for an inability to pay. Thank you again for your support!

Valley Shore YMCA
Thank You For Sharing the Love With the Y

Subaru Loves Pets – Connecticut Humane Society - Susan W

For a while, you wouldn't have seen that big smile on Holly's face. She was outside roaming, all alone and confused. No one was looking for her. No one claimed her when a local animal control officer picked her up. The young pooch soon came to the Connecticut Humane Society through a partnership with the animal control shelter. She got the medical care she needed, as well as lots of playtime in the playpen outside. Once she was ready for adoption, Holly found a new home who thinks she is "the most lovable dog there is!" She gets to go with her people when they leave the house, and is working on training. But this adoption didn't just help helped another pet, too! That's because Reynolds Subaru made a $100 donation to CHS in honor of Holly's adoption so another pet can have the same fresh start!

Connecticut Humane Society
Subaru Loves Pets – Connecticut Humane Society

Coastal Cleanup at Rocky Neck - Michiela M

Every September the International Coastal Cleanup, the largest global volunteer effort of its kind, promotes trash removal along the shorelines. As part of the International Coastal Cleanup, Save the Sound hosts the Connecticut Cleanup, a volunteer effort both inland and shoreline to remove trash that could find its way into Long Island Sound. With the help of our hard working volunteers we not only remove trash but record and monitor our findings to help eliminate litter at its source. I have been the Cleanup Captain for this event at Rocky Neck State Park for the last 6 years. Throughout that time I have seen a significant growth in our volunteer efforts and with the partnership of Reynolds Subaru we have seen an even bigger turnout. Together we have increased our number of volunteers, increased the amount of trash removed, and promoted a cleaner environment. Just this past year we were able to collect over 150lbs of trash, more than 1100 cigarette butts, and narrow down items of local concern at Rocky Neck. Reynolds Subaru does an incredible job of supporting this event and also in promoting their love for the outdoors. They get not only their employees but their customers to join in on the event, offering donuts and coffee to those who donated their time for such an important cause. It has been wonderful working with Reynolds Subaru and I look forward to our continued work in keeping our coastline clean.

Coastal Cleanup at Rocky Neck

Connecting Community through Storytelling - Kathryn W

Connecting Community Through Storytelling at Reynolds’ Subaru I have been a storyteller and musician for many years and have performed in many unusual venues, but when Reynolds’ Subaru contacted the Connecticut Storytelling Center to book a performance, I was intrigued. I had never performed at a car dealership before! Families gathered in the beautiful “backyard” of Reynolds’ Subaru in Lyme, CT in August 2021. The Reynolds’ team greeted everyone with smiles, cold lemonade, hot dogs, popcorn, and Ben & Jerry’s ice cream; the perfect picnic dinner to enjoy while listening to storytelling and sing-a-long songs. In support of Subaru Loves Learning, attendees were asked to bring school supply donations to the event in exchange for free raffle tickets to win gift certificates and experiences. Raffle items included take out family dinners at many of Reynolds’ Subaru crews favorite spots and family experiences like the CT steam train and river boat cruise. The families eagerly participated in the stories, sang along, and did a bit of dancing, despite the heat! At the Storytelling Center, we say that we “connect lives – one story at a time”. Reynolds’ Subaru helped us do just that! Ann Shapiro Connecticut Storytelling Center From a long time Reynolds’ Subaru customer; a very kind compassionate note accompanied by many additional school supply donations for our Subaru Loves Learning partner school, the Kathleen E Goodwin Elementary School. “To our friends at Reynolds’ Subaru, We wish to extend our “thank you” for your share the love event to collect school supplies. The food and ice cream and all the wonderful door prizes on your spectacular grounds was way above fantastic! And you made everyone so welcome. Your entertainment was great fun. You all put so much hard work in!" Kevin and Kim D. As one of the owners of Reynolds’ Subaru I strive to live the Subaru Love Promise each, and every day in how I treat my team, our guests and especially our community. The support from our other shoreline businesses in support of our event through generous donations was awe inspiring. This event was designed to give families a free event to attend together, laugh a little, dance and enjoy being together outside. The request for school supply donations, was our way of teaching the next generation to give back. One of the most powerful moments of the night for me was when two different young men, from different families, brought to me the backpacks they won in the raffle to donate to our partner school. I know the Subaru Love Promise works and we will continue to support it for generations to come. With appreciation for our generous shoreline community, Kathryn Wayland CEO of Reynolds’ Subaru

CT Storytelling Center
Connecting Community through Storytelling

Comfort for Critters - Sonja V

My name is Sonja Venetianer. I go to East Hampton Middle School and my dad works as a mechanic for Reynolds Subaru of Connecticut. As part of the 8th grade curriculum, we have to complete a Capstone Project. I knew what I would do the moment the project got assigned. I wanted to help animals. So many innocent cats and dogs are abandoned, abused, and left to a life in shelters. This problem will never go away. But the best thing we can do is try to fight against it. As my Capstone, I decided to collect donations for the POA Animal Shelter of East Hartford. This place is a no-kill, non-profit organization where I adopted 2 of my cats from. Seeing how much they have grown from the terrified, little beings they were to the strong, playful, independent cats they are today made me realize that all animals deserve this. Collecting these donations will bring comfort and care to the animals in the shelters along with the workers that run them. Thanks to Reynolds Subaru, I was able to promote my Capstone and collect donations from there. Doing this led to the success of my project - donating 1 dog bed, 1 cat bed, 23 blankets, 37 towels, 1 mat, 19 paper towel rolls, 23 bags of dog treats, 7 bags of cat treats, 4 bags of dog food, 11 bags of cat food, 41 cat toys, 39 dog toys, 2 rolls of doggie bags, 2 dog collars, 4 cat collars, 90 cans of cat food, 42 cans of dog food, 194 puppy pads, 14 food/water bowls, 2 dog harnesses, 9 dog leashes, 26 trash bags, 300 pairs of gloves, 16 bottles of soap, 62 puppy diapers, 16 cleaning mittens, 1 cat outfit, 3 dog outfits, 2 flea/tick collars, 1 cat harness, 40 cat pan liners, 2 diffusers, 5 brushes, 3 pet safety lights, 4 litter scoopers, 3 trays, 8 litter bins/boxes, 5 bags of litter, 12 toilet paper rolls, 7 hand sanitizers, 1 bottle of dog shampoo, and 1 dog pen, all weighing 407.7 pounds. I also collected monetary donations and was able to raise $232. These donations helped the animals and workers of the shelters. A very special thanks to Ms. Kathryn Wayland who helped me through this process and led it to success! Even though this act didn’t solve the problem or make it go away, it helped, and more actions like this one day may lead to no animals being stuck in the shelters.

Comfort for Critters

Save a Suit - Alex C

Here at Save a Suit we provide veterans and transitioning service members with business suits, professional attire, and other clothing resources they need to achieve job security. We recently had the pleasure of receiving donations from our friends at Reynold's Subaru. They provided us with donations to help out our veterans! We want to express our gratitude and thank Reynold's Subaru for their continued support to Save a Suit, veterans, and the community!

Save a Suit

Giving pets in need a fresh start - Susan W

Cooper had been living as a stray kitty outside. But it was getting colder out and winter was coming. Thankfully, someone scooped him up and brought him to the Connecticut Humane Society in Waterford, where he got care with the staff medical team. Reynolds Subaru was kind enough to support pets like Cooper in October for Subaru Loves Pets Month! When cats and dogs got adopted, Reynolds donated $100 each in their honor to CHS! So when Cooper went home that month, Reynolds made a donation to get another pet’s care started! Visit for more information on the pets.

Connecticut Humane Society
Giving pets in need a fresh start


Cancer, such an evil word. We have all known someone who has been affected by it. When it strikes close to home with someone you love, life is never the same. January 2019, my sister was diagnosed with breast cancer. Undergoing chemotherapy, surgery, and radiation were only part of the ordeal in living with breast cancer. Exhaustion, lack of sleep, constant pain and hair loss are just a few of the other struggles. Seeing her maintain her job as a nurse practitioner, be an upbeat “Nonna” and all the other day to day living while going through her treatments was astonishing. She stayed positive and never wavered. Thinking of her struggles is what prompted me to want to do something more for breast cancer awareness. I cannot say enough about my employer, Reynolds’ Subaru. They are always ready and willing to help with any cause. When I mentioned what I wanted to do, they were completely supportive. Employees were challenged to wear pink Every Friday during the month of October. Anyone who accepted the challenge, $5 dollars was donated on their behalf to Connecticut Cancer Foundation and the Sandy Peszynski Cancer Foundation. We were able to raise a total of $450. Reynolds’ Subaru went one step further and matched the donations we raised. Each organization will receive a total of $450 For CCF and a total of $450 for SPCF. The Subaru Love Promise is just one of the many reasons why I love working for Reynolds’ Subaru. Nora Walters General Sales Manager Reynolds' Subaru