What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Reynolds' Subaru dedicated locally to the Love Promise?

At Reynolds' Garage & Marine, our allegiance to the community began over 150 years ago on Hamburg Cove in Lyme, CT. For six generations, the Reynolds family has always felt it was their duty to support these organizations. Our Love Promise continues to grow with dedication and commitment to the Shore Line Community by building lifelong relationships with local nonprofits and charities, many of whom are friends and customers. Big enough to serve you. Small enough to know you.

Pet adoption , Lyme Horse Trials , The Hamburg Fair
Lyme Land Trust , Bushy Hill Nature Center, CT River Museum
Lyme-Old Lyme Education Founda, Lyman Allyn Art Museum , Community Music School , Florence Griswold Museum , Lyme- Old Lyme High School Saf
Tour de Lyme , Touch a Truck, Estuary Council of Seniors, Lyme Art Association , Valley Shore YMCA
Middlesex Hospital Shoreline m, High Hopes , Valley Shore YMCA , Lyme Ambulance Association, The Terri Brodeur Cancer Found

Subaru Love Promise Heart

Love Promise Stories from Reynolds' Subaru

Distribution of Warmth  –  Daniela H

Distribution of Warmth

We partnered up with Reynolds Subaru which they are located in Lyme, CT. We provided Middlesex Hospital with 80 blankets, 12 crafts kits and cards of hope for each blanket which we had the chance to distribute directly to patients to provide comfort and warmth to patients. As I arrived to Middlesex Hospital I was greeted by Sarah Moore, Director of Development and Justin Drew, Cancer Center Director. They had a table set up in the atrium where we set up the blankets, craft kits and put a card of hope with each blanket. We had the honor to distribute the blankets and craft kits to patients as they came in and out of appointments or treatments. It was very touching and inspirational. Not only did I have the honor to talk to these strong courageous individuals but was honored by the smile we put on their face. After we distributed the blankets to patients we had a little tour of the center. They have Arts & Crafts which is enjoyable and stress free for patients and families four days a week in the atrium. As we were distributing the blankets which was right next to the arts & crafts table we saw how patients enjoyed this activity. Arts & Crafts is not just for children; every one of all ages can enjoy this. We gave a craft kit to an older patient who questioned if she could have a craft kit for herself; we of course said “OF COURSE YOU COULD” anyone can have one; she enjoyed drawing and coloring. It was a rewarding experience!

Small Town, Big Love  –  Kathryn W

Small Town, Big Love

At Reynolds’ Subaru, we feel that when looking for inspiration, your own community is the best place to start. Ours has been left with heavy hearts ever since our own Caroline O’Brien lost her battle to a rare form of brain cancer in 2010, at only 11 years old. All who knew her would say that Caroline embodied both kindness and generosity, and even during her most difficult times, she still wanted to help other children. To turn this love into action, Caroline and her family teamed up to start Caroline’s Miracle Foundation. This non-profit organization is dedicated to helping children battling cancer by bringing them smiles. On June 5th, we here at Reynolds’ Subaru collaborated, and with our employees and loved ones, made 27 no-sew blankets, that we will give to children at Dana Farber, where Caroline so bravely fought her illness. We worked in teams, with some cutting fleece, and others tying the ends to secure the blankets. At this event, Caroline’s mom, Jennifer, addressed the group, recalling how her own children received blankets at bereavement camp after losing their sister, and how special it was to watch them give a gift of comfort to other children. Laura L.Wayland, daughter of owner, Kathryn, went to school in the same class as Caroline, so making these blankets was especially meaningful to her. Even though she is not with us today, Caroline’s generosity still impacts our community and beyond, bettering our small town by bringing people together.

Like Riding a Bike, We Never Forget to Give Back  –  Cassie S

Like Riding a Bike, We Never Forget to Give Back

Our Reynolds’ Subaru Love Promise is to go above and beyond in our local partnerships to enhance the lives of our neighbors and community. With this in mind, we once again partnered as a corporate sponsor for our local Lyme Land Trust’s annual Tour de Lyme bike ride, and volunteered to be a drop off site for Bikes for Kids. Bike for Kids is a local non-profit organization that is run completely by volunteers, that collects and refurbishes old, unused bicycles and donates them to children in need. To date they have donated over 20,000 bicycles. Our Love Promise to this cause is to donate a new bike helmet for every bike donation received at our property and through the Tour de Lyme event. In an effort to raise awareness for their cause locally, we decided to fill a 2017 Subaru Impreza with the donated bike helmets. We are currently running a Facebook contest to guess how many bike helmets it took to fill an Impreza. Our winner will receive a $100 Visa gift card and just maybe, Bikes for Kids will garner another bike donation, a new volunteer or a generous donation. How many bike helmets do you think it takes to fill a Subaru Impreza?

Express Your Love  –  Cassie S

Express Your Love

In conjunction with our Share the Love Hometown Charity partner, we collected art supplies during the Share the Love program from our staff and customers for their youth grief counseling expressive arts program. Center for Hospice Care of Southeast CT offers FREE art therapy for children 5-17 years old at their facility and in local areas to assist children in meeting their emotional needs during the loss of loved one. Each art bag, some even made from recycled Subaru banners, contained a personal note of encouragement from a Reynolds’ Subaru employee. Our love promise to our community is to take each new partnership and find a way to give back locally and continue to make our world a kinder, gentler place. The bags were presented along with our Share the Love check presentation to Hospice of SE CT.

Keeping Our Community Heart Healthy!  –  Cassie S

Keeping Our Community Heart Healthy!

Our inspiration this month for our Love Promise to our community came from our very own Subaru Ambassador Elizabeth Joss. Elizabeth shared her frightening story of her history with heart disease with Reynolds’ “If someone would have told me at the age of 42 that I had to have emergency double by-pass heart surgery, I would have thought they were crazy! However, that is exactly what happened in May of 2004. The doctors were as surprised as I was, even though I have a long family history of heart disease I was not diagnosed with red flag indicators such as: high blood pressure, high cholesterol, high BMI, or Diabetes.Warning signs that lead me to seek out professional care were: extra fatigue, occasional pain in my jaw, broke out in cold sweats, sporadic pains in my chest/upper back, and heart palpitations.” In her honor and for the millions of others suffering from heart disease, we hosted a heart healthy day and collected donations from customers all month long for The American Heart Association. We partnered with our 2014 hometown Share the Love charity, The Middlesex Hospital. Their trained staff volunteered their own time and came on Saturday Feb 11th to offer free blood pressure readings and education to our attendees. Food and beverages were generously donated by our neighboring local family owned and operated shops! Our Love Promise is to keep the circle in motion, continuously offering our support for the community we call home!

A Community Partner and Neighbor  –  Sean M

A Community Partner and Neighbor

Serving Lyme, Old Saybrook, Norwich, New London and the Middletown communities since 1859, Reynolds Subaru has always prided themselves with quality cars and customer service. They call our community home and know how important it is to provide quality products and services to their friends and neighbors. They also know how important it is to support many causes that their neighbors in need count on and Center for Hospice Care is fortunate to be one of them. For Reynolds’ Subaru, Center for Hospice Care is very personal. The family lost their father, Gary, to a brain tumor almost four years ago, and Center for Hospice Care aided their family with many aspects of his care. The Reynolds made the decision to bring Gary home for his end-of-life care, but could not have done so without the support of Center for Hospice Care. Without the guidance of hospice, the level of care Gary received would not have been possible. Reynolds Subaru has long been advocates and contributors to our mission and recently Reynolds Subaru chose our cause to become a beneficiary through Subaru’s Share the Love program. It’s their intent to financially support Center for Hospice Care for the foreseeable future and promote our meaningful work to more residents in our community. From sponsoring our GALA, contributing to our Special Care Fund and the Share the Love promotion, Reynolds Subaru continually looks for new ways to further strengthen its partnership with Center for Hospice Care.

Reynolds' Subaru Gallups with High Hopes  –  Hayden R

Reynolds' Subaru Gallups with High Hopes

Our dealership has been a proud supporter of High Hopes, a non-profit organization that provides therapy to children and adults with disabilities through the use of their numerous horses. This program changes their lives by expressing themselves through offered programs such as therapeutic horseback riding, equine assisted activities and therapies, and training and education (Balfour, 2016). Last November Reynolds Garage and Marine Inc. partnered with High Hopes in a new way to Share the Love. In additional to their continual annual financial support of at least $1,000 annually, High Hopes was celebrating five years of their successful holiday market that showcases handmade horse gift items, family entertainment and hayrides. Free to attend, all they ask is for a canned food donation to our very local Shoreline Soup kitchen. To celebrate five years and to raise additional funds, they offered raffle prizes, the grand prize being a Subaru Crosstrek from Reynolds Subaru. 1,500 tickets were sold at $50 a ticket and Reynolds generously discounted the car for additional fundraising potential for High Hopes. The event was extremely successful for High Hopes, the Shoreline Soup Kitchen and for the Subaru Crosstrek winner Chip Dahlke. The Reynolds family and staff of Reynolds Subaru is proud to support local charities in our backyard and will keep sharing the love with High Hopes in 2016.

Subaru Shares the Love with Middlesex Hospital  –  Hayden R

Subaru Shares the Love with Middlesex Hospital

Reynolds Subaru and the Reynolds Family have been long-time supporters of Middlesex Hospital and our Shoreline Medical Center. We were honored that the they "Shared the Love" with us this year. The great folks at Subaru of New England and Subaru of America donated $7,514 and the Reynolds dealership contributed an additional $1,500 for a grand total of $9,014 in support of high quality health care in our community.

Reynolds Subaru Contibutes to The Trust for Public Land  –  Alicia S

Reynolds Subaru Contibutes to The Trust for Public Land

A big thanks to Reynolds Subaru for a generous contribution of $5,000 to The Campaign to Save the 1,000 Acre Forest. The Trust for Public Land and partners are raising $10 million to save The Preserve, a critical coastal forest in the communities of Old Saybrook, Westbrook and Essex Connecticut. We're all working together to protect the forest so that it remains a great place for kids (of all ages) to hike, snowshoe, birdwatch and play! (picture credit: Mim Adkins)