The 2023 Subaru Love Promise Customer and Community Commitment Award

The 2023 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Reynolds' Subaru dedicated locally to the Love Promise?

At Reynolds' Garage & Marine, our allegiance to the community began over 150 years ago on Hamburg Cove in Lyme, CT. For six generations, the Reynolds family has always felt it was their duty to support these organizations. Our Love Promise continues to grow with dedication and commitment to the Shore Line Community by building lifelong relationships with local nonprofits and charities, many of whom are friends and customers. Big enough to serve you. Small enough to know you.

Pet adoption , Lyme Horse Trials , The Hamburg Fair, The CT Draft Horse Rescue, Mitchell Farm Equine Retirement, The Ray of Light Farm,

Lyme Land Trust , Bushy Hill Nature Center, CT River Museum, The Turtle’s Back Inc., The Roger Tory Peterson Estuary Center, The Connecticut River Conservancy, The Hadlyme Hall Garden Club

Lyme-Old Lyme Education Founda, Lyman Allyn Art Museum , Community Music School , Florence Griswold Museum , Lyme-Old Lyme High School , The Kathleen E Goodwin School, Middlesex Health Women’s Wellness Fund, The MacCurdy Salisbury Educational Foundation, The CT Audubon Society

Tour de Lyme , Touch a Truck, Estuary Council of Seniors, Lyme Art Association , Easter Seals Veterans Rally Point , The Major Steven Roy Andrews Fishing Outreach Program, Child & Family Agency of Southeastern CT, Boy Scout Troop 26, The New London Homeless Hospitality Center, Bikes for Kids

Middlesex Hospital Shoreline m, High Hopes , Valley Shore YMCA , Lyme Ambulance Association, The Terri Brodeur Cancer Found, The CT Cancer Foundation, Lymes’ Senior Center, Safe Futures, Lymes’ Youth Service Bureau

Did Reynolds' Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Reynolds' Subaru

Subaru and Reynolds' Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

More Life, More Love, More Memories with Reynolds' Subaru - Jennifer G

On Wednesday, February 23, 2023, Reynolds' Subaru sponsored an American Red Cross blood drive at the Lyme Fire Company. They collected 29 units of blood. We were able to save up to 87 local hospital patients' lives. That means more life, more love, more memories for the most vulnerable patients in our community—those suffering unexpected trauma and chronic illness every day. It was a pleasure to partner with Reynolds' Subaru and their colleagues, and we’re so happy to have them in our American Red Cross family.

American Red Cross
More Life, More Love, More Memories with Reynolds' Subaru

Reynolds' Subaru really Loves to Help! with Thames River Community Service - Sarah M

Leading up to the holiday season, Ryan and Christine from Reynolds' Subaru contacted Thames River Community Service to learn what items families and individuals could use most. As part of Subaru Loves to Help, we assured them that a donation of brand-new youth and adult socks, in the middle of winter in New England, would get immediate use! Thames River Community Service works with young families and individuals experiencing homelessness to build strong foundations for their futures. In 2022, nearly 60 families called Thames River “home.” And over 100 formerly homeless 18 – 24-year-olds received the rental assistance, case management, and support services that improve their education, employment and tenancy skills. While staying in one of our 24 apartments for up to a year, families partner with on-site support services to set goals and pursue stability for themselves and for their children. We strive to have the basics ready for each family – bedding, toiletries, cleaning supplies, and plenty of clothing appropriate for the seasons – including socks. But what General Manager Hayden Reynolds and Vice President Kathyrn Wayland personally delivered on February 9, 2023, was much more than a few pairs of socks. The bright-blue Subaru boxes contained 1,000 socks! Kathryn and Hayden showed genuine interest in Thames River’s mission, touring the building, learning of the challenges young families overcome - and then surprising staff and families with pizza dinner the next evening, on National Pizza Day! I have known one of the Reynolds’ team members for nearly 20 years: a kind-hearted, Subaru-driving, back-packing, dog-lover who my own children affectionately call “Auntie Chrissy.” She is part of a team that finds new ways to connect with and support the community and embody Subaru values. Thames River Community Service was honored to be a Subaru Loves to Help recipient and to partner with Reynolds’ Subaru as they honor their Love Promise. On behalf of the families we serve, thank you and keep up the great work!

Thames River Community Service Inc
Reynolds' Subaru really Loves to Help! with Thames River Community Service

Warming Heart and Soul - Sandy S

It’s been two days since I had the pleasure of being a substitute Meals on Wheels driver on behalf of the Estuary Council of Seniors. The enjoyment that the opportunity brought to me; let’s just say I still cannot stop thinking about it. Owners Kathryn & Hayden, like so many Subaru retailers embrace the Subaru Love Promise and commitment to supporting organizations in their hometown. What stands out to me over the past fourteen years with them is how they allow us, their employees to participate in many of these initiatives. The Meals on Wheels delivery is an example of where they stepped up to go above and beyond. They learned that this program is often in need of substitute drivers. They told Laura, their driver co-ordinator, if you are short on drivers, call us, we will find a way to deliver your meals. For Kathryn & Hayden, that’s not enough. They went out and purchased spring plants to deliver alongside the meals to our recipients, with a simple note “Hoping these flowers along with your warm meal bring a smile to your face, your friends at Reynolds’ Subaru”. We pulled into the loading area to put the meals in our Outback and who is in front of us? One of our customers, in their new Subaru to deliver meals, too. I just love that our customers give back, too. These meals are so much more than just a meal, it’s a wellness check and a social visit for many people who do not see visitors often. This meal delivery is often the highlight of their day. So, on Tuesday my General Sales Manager Nora & I hopped into a Subaru Outback to deliver one of their routes. One woman’s eyes lit up when we handed her the daffodils along with her hot meal as she was waiting patiently for us at her door. Our route alone that day delivered eighteen meals in under two hours. In total they deliver over 300 meals daily. We are delivering meals again next month and two of my fellow co-workers will be given the same opportunity to engage with our community. Then, to warm my soul upon my return to the store, we received countless phone calls from recipients thanking us for the flowers. Love is really what makes a Subaru a Subaru. In kindness, Sandy Spencer

The Estuary Council of Seniors
Warming Heart and Soul

Reynolds' Subaru Cleans Rocky Neck State Park - Annalisa P

Save the Sound was happy to hear that Reynolds' Subaru was enthusiastically willing to participate in the Connecticut Cleanup for a fourth year in a row! Reynolds' Subaru attended and promoted a cleanup at their local beach, recruited volunteers, and made a huge impact in reducing the amount of trash that will end up in our waterways and Long Island Sound. Over the course of the day, Reynolds' Subaru was able to help remove over 80 pounds of trash from a 1/2 mile stretch of beach. September is International Coastal Cleanup month, so the volunteers at Reynolds' Subaru joined about a half a million other volunteers all around the world for this major effort. No piece of trash is too small to be picked up, as it all adds up, and has an enormously detrimental impact on our local and global ecosystems. Reynolds' volunteers understood this and really did a great job at cleaning up their beach. Thank you, Reynolds' Subaru!

Save the Sound
Reynolds' Subaru Cleans Rocky Neck State Park

Supplies for a Successful School Year - Cynthia C

Thank you to Reynolds Subaru for supporting Fair Haven School in New Haven for the 2022 Subaru Loves Learning event. Fair Haven School received $5,000 for our teachers to use to purchase STEM supplies which provides our students with the materials needed in order to be successful. Not only did our teachers receive a large donation to purchase supplies, they were also provided with a box of supplies for their classroom which included pencils, markers, erasers, and so much more. All of these supplies will help to fill our classrooms with necessary materials for our students to learn. In addition, Reynolds Subaru donated coats, hats, and gloves in order to provide our 780 students with winter gear that our students might not be able to buy themselves. Our students will now be warm this winter while coming to school and playing at recess! Thank you, Reynolds Subaru, for providing the staff and students at Fair Haven School materials to have a successful year!

Fair Haven School
Supplies for a Successful School Year

Clothing Drive for Meals on Wheels - Heather M

The Estuary is grateful to have such a strong community partner like Reynolds’ Subaru. Mollie Kenny recently hosted a clothing drive to help our Thrift Shop raise money for our Meals on Wheels program and various senior services. It was thanks to Mollie’s initiative that the clothing drive happened. She saw a need and came up with a solution. The Thrift Shop is one of our biggest fundraising arms and relies entirely on donations for its inventory. Mollie was incredibly thoughtful and kind to work with. She understood that the store is run mostly by volunteers and was always kind to them. She even came in one day during her vacation with her car filled with donations and a huge smile on her face. Mollie was always “Very sweet and pleasant to work with” said Kim, the Estuary Thrift Shop manager. Subaru continues to not only help raise funds but also to raise awareness for our programs.

The Estuary
Clothing Drive for Meals on Wheels

Big Heart - Nora W

For the last five years Reynolds’ Subaru has collected new and gently used bikes each Spring for Bikes for Kids, a nonprofit organization located on the CT shoreline, in conjunction with the Lyme Land Trust’s Tour de Lyme bike ride. Bikes for Kids is the largest group in Connecticut giving away bicycles and new helmets to children in need. More than 1,000 bikes are donated to children in need each year. Most stay in CT but on occasion they will ship to other countries in need too. This year, one of our Reynolds’ Subaru employees went out of his way to make sure we had plenty of bikes to donate. Chris Rooke, one of our Subaru Sales Associates, on his day off found countless bikes being given away on Facebook marketplace and Craigs List. Chris called as many folks as he could and drove around all New London County and picked up these bikes. Late Tuesday evening, on his day off, he pulled into the dealership and unloaded over a dozen bikes, said nothing to anyone and when on his way. This man with a very kind heart, would never have shared his act of goodwill with anyone. I was told by another salesperson who witnessed his kind heartedness. It is because of wonderful caring human beings like Chris Rooke that keeps hope alive. It also shows that you do not need money to be generous and participate in the Subaru Love Promise, just time, energy, and a very big heart. May his big heart be contagious!

Big Heart

Joy and Light for Victims of Domestic Violence - Christine F

Travis’ eyes lit up as he walked into the kitchen on Easter morning and saw a basket overflowing with toys and candy with his name on it. He looked at his mom and exclaimed, “The Easter Bunny found me!” When Travis and his mom had to leave their home because of family violence they turned to Safe Futures for shelter and support. They had to leave their home quickly with few belongings and 5-year-old Travis worried that the Easter Bunny would not know where to bring his basket. Reynolds’ Subaru generously donated beautifully assembled Easter Baskets, along with prepaid gas cards, bringing a bit of joy and light to children and their families impacted by domestic violence. Safe Futures is grateful for the support it receives from Reynolds’ Subaru as we work to save lives, restore hope, and change the future for those impacted by domestic violence.

Joy and Light for Victims of Domestic Violence

Learning About How to Purchase a Car - Leslie T

Nora Walters and Keith Rye visited the Personal Finance students at Lyme-Old Lyme High School to discuss the car buying process, how to research a car, the importance of credit scores, and the difference between buying and leasing. Their presentation was not a lecture but included the classes in the learning process. The students had many questions for Nora and Keith and said they learned a lot about buying a car. Thank you to Nora and Keith for their time and I look forward to working with them in the future!

Learning About How to Purchase a Car

Thank You For Sharing the Love With the Y - Tony S

The Valley Shore YMCA would like to send Reynolds' Subaru our sincere appreciation for selecting the Y to receive the community Share the Love Event gift of $35,000. That was quite a surprise. Your generosity will make a difference in hundreds of lives of individuals and families in our shoreline community. Here are just a few ways your gift helps strengthen our community and “Build a Better Us!” ● SPLASH! As part of our commitment to reducing drowning and water related accidents in children, we offer free swim lessons during the winter school break and immediately after school gets out for the summer to over 200 children to ensure they have the basic skills needed to be safe around water. ● Delay the Disease. This ongoing program helps over 50 individuals living with Parkinson’s Disease gain increased self-confidence, decrease risk of falls, minimized fatigue, reduced rigidity and improved vocalization and hand-writing. It is an amazing community of support. ● Financial Assistance. Thanks to you, YMCA programs and services are available for all members, regardless of their ability to pay. We provide more than $100,000 annually to more than 100 working families, adults, and seniors for all YMCA programs and memberships. And the number of requests continue to grow. Your support helps us support more people in our community and ensure that no one is turned away for an inability to pay. Thank you again for your support!

Valley Shore YMCA
Thank You For Sharing the Love With the Y