Why Reynolds!The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Reynolds' Subaru dedicated locally to the Love Promise?
At Reynolds' Garage & Marine, our allegiance to the community began over 150 years ago on Hamburg Cove in Lyme, CT. For six generations, the Reynolds family has always felt it was their duty to support these organizations. Our Love Promise continues to grow with dedication and commitment to the Shore Line Community by building lifelong relationships with local nonprofits and charities, many of whom are friends and customers. Big enough to serve you. Small enough to know you.
Pet adoption , Lyme Horse Trials , The Hamburg Fair, The CT Draft Horse Rescue, Mitchell Farm Equine Retirement, The Ray of Light Farm,
Lyme Land Trust , Bushy Hill Nature Center, CT River Museum, The Turtle’s Back Inc., The Roger Tory Peterson Estuary Center, The Connecticut River Conservancy, The Hadlyme Hall Garden Club
Lyme-Old Lyme Education Founda, Lyman Allyn Art Museum , Community Music School , Florence Griswold Museum , Lyme-Old Lyme High School , The Kathleen E Goodwin School, Middlesex Health Women’s Wellness Fund, The MacCurdy Salisbury Educational Foundation, The CT Audubon Society
Tour de Lyme , Touch a Truck, Estuary Council of Seniors, Lyme Art Association , Easter Seals Veterans Rally Point , The Major Steven Roy Andrews Fishing Outreach Program, Child & Family Agency of Southeastern CT, Boy Scout Troop 26, The New London Homeless Hospitality Center, Bikes for Kids
Middlesex Hospital Shoreline m, High Hopes , Valley Shore YMCA , Lyme Ambulance Association, The Terri Brodeur Cancer Found, The CT Cancer Foundation, Lymes’ Senior Center, Safe Futures, Lymes’ Youth Service Bureau
Love Promise Stories from Reynolds' Subaru
Subaru and Reynolds' Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Powerful Partnership: Reynolds' Subaru Supports Healing Through the Niantic Jingle 5K - Ann D
We are honored to be one of the 13 recipients to receive the generous donation of $16,000 to the Brian Dagle Foundation. The donation from Reynolds Subaru was added to sponsorships for the Niantic Jingle 5K and Reynolds Subaru became our Race sponsor. The proceeds of the Niantic Jingle 5K support the mission of the Brian Dagle Foundation- anchored in hope and empowered to support the healing of grieving adults as well as educating the community on the grieving process, suicide and mental health awareness. We are grateful for the partnership we have formed with the incredible folks at Reynolds Subaru who help us keep the conversation going as we make a difference in thousands of lives throughout Connecticut.
Community, Conservation, and Commitment: Reynolds' Subaru's Impact on the Connecticut River - Diana C
The Connecticut River watershed's rivers, coves, and communities are cleaner and healthier thanks to the Reynolds' Subaru, local volunteers, and community partners! The Connecticut River Conservancy (CRC) began in 1952 with the vision and contributions of lower river leaders, and as ever, the work relies on the support of community-minded business leaders and companies like Reynolds' Subaru. In 2025, the $16,000 award through the National Automobile Dealers Association (NADA) supported CRC's Annual Source to Sea Cleanup, a watershed-wide river event in which over 2,000 volunteers worked across four states to remove over 71,000 pounds of trash! Reynolds has been supporting this annual fall event since 2018. Additional work in the region already includes aquatic invasive species mitigation, stream bank stabilization and advocacy in Hartford and local communities. And with the $16,000 gift in 2025, the company also helps CRC continue to introduce more of its upriver expertise in improving habitats, resiliency, and life-filled waters. The Community Celebration last August 2025 exemplified the family's and Reynolds' Subaru's tremendous impact across the categories of the Subaru Love Promise. We are fortunate to live among abundant rivers, streams, coves, and parks, but litter and trash debris reduce water quality and pollute habitats for fish and wildlife. Thanks to the fantastic team at Reynolds' Subaru, and the NADA, for uplifting the importance of a healthy environment through community action. Here's to continued partnership in keeping the rivers clean and riverbanks green! –Diana Chaplin, Director of Communications
Achieving Goals and Independence - Fenty L
Alana's journey began two (2) years ago, after being connected to Safe Futures through a hotline call to Connecticut Coalition Against Domestic Violence (CCADV). Fleeing her abuser, with her daughter and dog, brought them to Safe Futures Phoenix House (pet inclusive) Transitional Housing program (PH). Over the past two years she has worked hard toward her personal goals. Alana participated in a financial literacy program offered onsite at PH, in collaboration with a local bank, that focused on building credit and establishing a savings plan. Upon completion of the program, she was able to open a savings account with matching funds from the bank and Safe Futures, through funds from the Student United Way program. She was empowered to start an apprenticeship program at a local nail salon. It is her dream to one day open her own salon. She shares with everyone how she has a love for color and making people feel good. She was given an iPad donated by Reynold's Subaru, which she uses to track her expenses among other things. During her time at PH, it was determined she qualified for a permanent supportive housing placement and met with her case manager (Safe Futures certified domestic violence advocate) often. With assistance, many applications were filled, and Alana was able to find an apartment to meet her and her family. One of the requirements for her new apartment was her dog needed to be a "service dog", with all vaccines current and to be spayed. Safe Futures coordinated with a local vet for this, using pet-specific grant funds, allowing her to keep her beloved pet. Safe Futures assisted Alana with transportation, giving her a new sense of independence. After obtaining her driver's license, a vehicle was donated to her, which needed some mechanical work. Safe Futures, with client assistance grant funding, paid for the repairs, and she is now on the road. Alana overcame all the hurdles and obstacles she faced diligently with support, making her more determined and more independent. Alana has accomplished, with the support of Safe Futures, and donors such as Reynold's Subaru, a place of her own, for herself, her daughter, and her dog. Her family is safe and together. We are appreciative of all the support from Reynold's Subaru for who we serve.
A Partnership That Changes Lives—One Pet at a Time - Kerry G
Thanks to the Subaru Love Promise and the generosity shown at the Community Celebration luncheon in August, pets and the people who love them have bright futures ahead of them. What began as a simple gathering of local nonprofits became a powerful reminder that we are not doing this work alone. It takes many hands—and hearts—to drive change for our local neighbors in need. We have always been touched by the kindness of our friends at Reynolds' Subaru, through donations of time, talent, and treasure, and their most recent random act of kindness has taken our appreciation to new heights. For pets like Hercules, that means the world. When this 10-year-old orange cat first arrived at the Connecticut Humane Society, he was unsure of his surroundings and spent his time tucked into a corner, unwilling to meet the world. The behavior team at CHS gave him time to decompress, and little by little, the shy cat who once hid from everyone began to show his true personality: silly, affectionate, and craving attention from everyone. By October, Hercules was ready to meet adopters. The moment his new family greeted him, he started purring and leaned into their hands. He knew right away they were his people. Now, Hercules is home for the holidays, soaking up love and brightening their season. Support from Reynolds' Subaru powers lifesaving work for pets like Hercules. Their partnership makes it possible for CHS to provide the medical care, behavioral support, and time every pet needs to thrive. For shy cats learning to trust again, dogs recovering from illness, and pets in need of stability, Reynolds' Subaru's commitment creates opportunities for beautiful new beginnings.
Keeping Kids and Our Community Safe Around Water - Tony S
We are so thankful that this August, Reynolds’ Subaru selected the Valley Shore YMCA as one of the local non-profits to receive a generous grant through the National Automobile Dealers Association (NADA). Their support is making a local impact around water safety, one of the most important skills children, and our entire community, can have. Because of Reynolds’ Subaru and the Subaru family’s commitment to giving back, the Valley Shore YMCA can expand two high-impact efforts: SPLASH Week (Free Swim Lessons for Kids) During the holiday break, the Valley Shore YMCA will provide FREE swim lessons to more than 120 children through SPLASH Week. For many families, swim lessons can be hard to access between busy schedules, limited class availability, and the cost of instruction. SPLASH Week removes those barriers, giving kids the chance to build confidence, learn essential water safety skills, and develop a lifelong ability that can help keep them safer in and around the water. Lifeguard Training Initiative (A Safer Shoreline) We’re also using these funds to offer free training to local Park & Rec lifeguards. On the shoreline, summer brings families to beaches, rivers, and waterways, and well-trained lifeguards help keep our community safe when it matters most. This initiative strengthens readiness across towns and reinforces the shared responsibility we all have to protect one another. “Subaru’s support helps us do what the Y does best: remove barriers, open doors, and invest in the safety and well-being of our neighbors,” said Tony Sharillo, CEO of the Valley Shore YMCA. “This grant will directly help kids learn water safety skills and strengthen lifeguard preparedness, building a better us.” Thank you, Reynolds’ Subaru, NADA, and the Subaru community, for helping the Valley Shore YMCA strengthen our community and keeping everyone safe.
COMMUNITY SUPPORT MEANS EVERYTHING to Non-Profit Organizations! - Jane E
The Connecticut Cancer Foundation was one of 13 organizations to receive a $16,000 grant from the NADA Foundation’s Ambassadors Program as made possible thanks to Reynold’s Subaru! CCF has been supported by Reynold’s Subaru for many years, and we consider them to be a valued “Friend of the Foundation” for truly caring about their COMMUNITY and those in need. Community support serves as the backbone of any thriving community and the importance of Community support cannot be overstated. The Connecticut Cancer Foundation was founded in 1987 with a mission to financially assist Connecticut cancer patients and to fund cancer research. NO ONE PLANS FOR CANCER! And no one should have to worry about a roof over their heads, lights on and food on the table while battling cancer! The burden of cancer isn’t just cancer — it is significant financial, emotional, and physical stress. When a doctor tells you or someone you love, “you have cancer”, initially, finances are not a top priority. But soon enough, real life sets in, and the financial hardship can be overwhelming. Medical expertise is a key part to cancer treatment, but it won’t be enough. To get through it, you need to build a CANCER TEAM with family, friends, and COMMUNITY SUPPORT. Reynold’s Subaru exemplifies the compassionate spirit of COMMUNITY SUPPORT! THANK YOU, Reynold’s Subaru, for being a dynamic force for good and for leading the way for others to follow! Jane Ellis Connecticut Cancer Foundation
Reynolds' Subaru: Leading by Example - Steve L
Reynolds’ Subaru is a decades-long advocate and supporter of Middlesex Health in many ways, including funding crucial projects and actively promoting Middlesex Health’s mission and visibility. At this summer’s Reynolds’ Subaru Community Celebration Event, the dealership extended its impact by announcing $208,000 in grants to 13 community organizations. As part of its ongoing philanthropy through the NADA Foundation’s Ambassadors Program, the charitable arm of the National Automobile Dealers Association, Reynolds’ Subaru designated $16,000 to Middlesex Health as one of the beneficiaries of this generous grant. The generosity of Reynolds’ Subaru goes beyond financial support. They show up, volunteer, and take part in Middlesex Health events that bring our community together. Every summer, the team at Reynolds’ donates blankets and personal notes to cancer patients through the Subaru Loves to Care campaign. In October 2025, at the Fear-Not Halloween Fun Day at The Mayer Center in Essex, Reynolds' Subaru staff participated by decorating a Subaru and dressing in pirate-themed costumes for the trunk-or-treat event, greeting children and their families. The Mayer Center’s Fear-Not Halloween Fun Day offers a sensory-friendly celebration for children with autism and other developmental challenges, providing an enjoyable Halloween experience without bright lights, loud sounds, or unexpected scares. It creates a safe and inclusive space where every child can take part in the fun of the holiday comfortably and confidently. Through their community engagement, dealership owners Hayden Reynolds and Kathryn Wayland, and their staff, inspire others and lead by example. Their partnership with Middlesex Health helps strengthen the health and wellness of our community, touching the lives of families throughout the region.
Supplying Our Students With What They Need - Cynthia L
Reynolds' Subaru demonstrated remarkable generosity and community spirit by providing a significant donation of school supplies to students in grades K-8 at Fair Haven School. This thoughtful contribution has had a profound and positive impact on the student body, many of whom come from new arrival families who are navigating a new country, often do not speak English, and lack the financial means to purchase essential school supplies themselves. Because of this partnership, hundreds of students were equipped with the basic tools necessary for their education, removing a significant barrier that could otherwise hinder their learning experience. Furthermore, the donation empowered teachers at Fair Haven School, giving them the resources they need to proactively address individual student needs in the classroom. This support allows educators to seamlessly integrate new students, ensure everyone starts the school year ready to learn, and uphold their commitment to supporting every child to their best ability. The entire Fair Haven School community is incredibly grateful for the dedication and support that Reynolds' Subaru has shown through this selfless act of kindness.
Driving Change for Pets: Reynolds Subaru’s Meaningful Contributions - Elizabeth M
When partners unite with care and intention, pets experience lasting change and a path to happiness. Partners like Reynolds Subaru create powerful, life-changing moments for pets across Connecticut. This year, the Reynolds team spent part of their lunch break crafting snuffle mats, bringing comfort and enrichment to shelter cats and giving them a small but meaningful sense of security. Inside the dealership, an inviting adoption display featured photos and profiles of pets waiting for families, giving staff and customers a chance to understand each pet’s background and what they may be looking for in a new home. These thoughtful efforts reflect Subaru’s genuine care for pets and the communities they touch. The Subaru Loves Pets grant expanded this impact even further, preparing 1,032 cats and dogs for adoption during October. Funding from the grant also made it possible for an additional 154 pets to find their forever families, receiving the care and attention needed to step confidently into a loving home. The pets are always grateful to have "paw"-sitive partners in the Reynolds team.
Your Legacy Is What You Leave Behind In Others - Kathryn W
As a Subaru retailer I find myself wanting to share how the Subaru Love Promise has transformed my view of benevolence. Specifically, how our charitable donations affect my community, my loyal customers, my amazing team of dedicated employees, my family and my fellow Subaru retailers. My story begins with my father, Gary Reynolds. In my father’s time as a retailer, it was not always encouraged or appreciated to talk about your charitable ways. It was more often that he would anonymously donate his time, his talents and his money to personal causes he held near and dear. Anonymous benevolence was the “right” way to give back to your community. He valued education and helped young people to have that opportunity regardless of their financial situation and was a well-known mentor to any young person looking for guidance and support. He valued serving on local boards to make a positive impact on the town he worked and called home. He served on both state and national committees to support the automotive industry for retailers and customer alike. His actions often aligned with his financial contributions, and without any consideration for personal gain but for the greater good. Reputation was built not bought. In time, witnessing his actions, it ingrained in me and my siblings that giving back was an opportunity to grow yourself and leave an enduring legacy. It became an integral part of our family’s story as a multi-generational family business. However, it was not until the Subaru Love Promise was introduced by Subaru of America that retailers, like us, allowed ourselves to share our benevolence with others. It was uncomfortable and difficult initially to embrace this unique idea. Our stories were short and few initially. It was not our culture to discuss our donations, let alone write about them. Asking someone else to write a story, just felt awkward. So how did we overcome our fear and embrace it? You might not know what exactly the Subaru Love Promise embodies. It’s an initiative Subaru of America created to show their commitment to demonstrate love and respect to all people and make a positive impact in the world. It involves allowing non-profit organizations and any recipient to share the story in their own words of how a specific Subaru retailer impacted their life or the lives of others. For the annual Share the Love event they added a hometown charity alongside their five national charities to further demonstrate the long-term commitment to the communities the retailers call home. To date retailers have donated to nearly 2,700 hometown charities. Fast forward to today. Every month I am inspired by retailer’s love promise stories. The vision Subaru of America had is making the world a better place in each love promise activation: 900,000 adults and children provided with urgent need items, over 130,00 children warmed with coats and shoes, over 400 national parks protected, 100,000 trees planted with Arbor Day Foundation, 700,000 animals supported and 950,000 students supported through adopt a classroom. They already knew all the good things retailers were doing and found a way to share it. It was a vision I could not initially see out of fear of judgement by others. Now I never take for granted the ability as a retailer to positively affect those around me and I am proud to talk about it. What I have learned is that I am not unique. My fellow Subaru retailers are generous and motivate me every day to do more and be more. Subaru of America motivates me to be more than an auto retailer. I am continuing my family’s legacy, and I hope you can join me to create your own legacy.
