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Why Reynolds!The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Reynolds' Subaru dedicated locally to the Love Promise?
At Reynolds' Garage & Marine, our allegiance to the community began over 150 years ago on Hamburg Cove in Lyme, CT. For six generations, the Reynolds family has always felt it was their duty to support these organizations. Our Love Promise continues to grow with dedication and commitment to the Shore Line Community by building lifelong relationships with local nonprofits and charities, many of whom are friends and customers. Big enough to serve you. Small enough to know you.
Pet adoption , Lyme Horse Trials , The Hamburg Fair, The CT Draft Horse Rescue, Mitchell Farm Equine Retirement, The Ray of Light Farm,
Lyme Land Trust , Bushy Hill Nature Center, CT River Museum, The Turtle’s Back Inc., The Roger Tory Peterson Estuary Center, The Connecticut River Conservancy, The Hadlyme Hall Garden Club
Lyme-Old Lyme Education Founda, Lyman Allyn Art Museum , Community Music School , Florence Griswold Museum , Lyme-Old Lyme High School , The Kathleen E Goodwin School, Middlesex Health Women’s Wellness Fund, The MacCurdy Salisbury Educational Foundation, The CT Audubon Society
Tour de Lyme , Touch a Truck, Estuary Council of Seniors, Lyme Art Association , Easter Seals Veterans Rally Point , The Major Steven Roy Andrews Fishing Outreach Program, Child & Family Agency of Southeastern CT, Boy Scout Troop 26, The New London Homeless Hospitality Center, Bikes for Kids
Middlesex Hospital Shoreline m, High Hopes , Valley Shore YMCA , Lyme Ambulance Association, The Terri Brodeur Cancer Found, The CT Cancer Foundation, Lymes’ Senior Center, Safe Futures, Lymes’ Youth Service Bureau
Love Promise Stories from Reynolds' Subaru
Subaru and Reynolds' Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Reynolds Subaru CT Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Lyme, this is a harsh reality. Helping others strengthens communities, which is why Reynolds Subaru CT is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Reynolds Subaru CT have helped nearly 900,000 children and adults in urgent need. On 02/17/2025, Reynolds Subaru CT donated 300 coats to Valley Shore YMCA. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Reynolds Subaru Brings Comfort to Middlesex Health Cancer Center Through Subaru Loves to Care - Paige C
As part of the Subaru Loves to Care initiative in partnership with the Leukemia & Lymphoma Society (LLS), Reynolds Subaru of Lyme proudly delivered 80 blankets to patients at the Middlesex Health Cancer Center. This meaningful donation was made to offer comfort, encouragement, and a reminder that no one fights alone. Every blanket represented more than warmth—it symbolized the care and compassion of a community that stands with those battling cancer. The Reynolds Subaru team was honored to personally deliver the blankets. This act of kindness is a reflection of Reynolds Subaru’s deep-rooted commitment to giving back and supporting those in need. Their participation in the Subaru Loves to Care initiative highlights the power of small gestures to make a big impact. By bringing hope and support to patients at Middlesex Health, Reynolds Subaru of Lyme continues to show that love is truly at the heart of everything they do.
The High Hopes Gala: A Celebration of Community, Connection, and Compassion - Hayley P
Each June, High Hopes Therapeutic Riding in Old Lyme, CT, hosts its largest and most impactful fundraising event of the year. This year’s gala, themed Summer Soirée, was truly one to remember, bringing together a community of supporters, volunteers, families, and friends. The event was nothing short of extraordinary. With over 600 guests in attendance, the Summer Soirée raised more funds than any gala in High Hopes’ 50-year history. It was a powerful night that celebrated the mission of High Hopes while shining a light on the community that makes it all possible. Guests enjoyed local food, live music, a silent auction, and an inspiring paddle raise — all in support of equine-assisted programs that serve individuals with varying abilities. Among the many programs supported by this generosity is High Hopes’ innovative Parkinson’s Program, which brings individuals living with Parkinson’s disease together for movement, and connection alongside our equine partners. The program has become a meaningful source of community for participants, with several of them sharing their stories with guests at the event. Every dollar raised at the Summer Soirée directly supports the life-changing work that happens every day at High Hopes. Thanks to the generosity of local business partners like Reynolds’ Subaru, and the community members who showed up to give and celebrate, that impact will stretch far beyond one summer evening — it will live on in every stride, smile, and connection formed on our campus. We are deeply grateful to be part of the Subaru Love Promise.
From Raffles to Enrichment: How Reynolds' Subaru Helps Flanders Shine - Jess S
Every spring, the Flanders School community in East Lyme, CT comes together for our most anticipated event of the year—the annual Ice Cream Social & Basket Raffle! It’s a joyful evening that brings families, students, and staff outside to celebrate with ice cream scooped by teachers, face painting, music from a live DJ, a delicious food truck, and plenty of fun on the school playground. One of the main attractions is our exciting basket raffle, featuring a wide variety of prizes generously donated by local businesses—like Reynolds Subaru. Their continued support over the past few years has made a meaningful impact. Contributions from community partners like Reynolds Subaru allow us to offer more prizes, which helps boost ticket sales and ultimately raise more funds for our school. Every dollar raised goes directly back into the school to benefit our students and staff, funding enrichment programs and classroom resources. This event is a true highlight of the year, and it wouldn’t be possible without the incredible support of our local businesses. We are so grateful to Reynolds Subaru for being a part of it and helping us make a difference in our school community!
A Journey of Courage, Growth, and Gratitude - Fenty L
When our client first came to us, she had just fled an abusive relationship. She arrived from out of the area, seeking safety for herself and her children. The abuse was severe—not only was she suffering, but her teenage daughter was also a victim of the violence. The abuser was the client’s husband and the younger children’s father. He made their home a place of fear instead of love. Fleeing that situation took immense strength. She and her children first found safety in our emergency shelter. There, they were able to breathe, feel safe, and begin the process of healing. From the shelter, they transitioned into our supportive transitional housing program. Over the course of two years, the mother worked hard to rebuild their lives. She secured stable employment, and although her income wasn’t quite where she wanted it to be yet, her determination never wavered. She became a model participant—engaged, consistent, and motivating to others. When the time came, she successfully graduated into our rapid rehousing program. Through this, she found an affordable and stable unit where she and her children could continue to heal and thrive. With continued support, she enrolled in additional training to boost her skills and income, all while maintaining her stability and growing independence. This past Mother’s Day was especially meaningful for this resilient family. Thanks to the generosity of our friends at Reynolds’ Subaru, both the mother and her teenage daughter received special gifts that helped make the day unforgettable. In their words: "It was such a special day that we shared. We made it into a family time, creating our self-care day and mini spas that we gave each other. We are so grateful." Those thoughtful gifts became more than just items. They sparked joy, encouraged self-care, and reminded them they are not alone. The family was deeply touched and grateful, sharing that this Mother’s Day was one of their best yet. It was a day of healing, love, and a celebration of how far they’ve come. This story is a testament to the strength of survivors and the importance of continued support. With each new step, this family is not only surviving but thriving.
Share the Love– Hamburg Fair & Reynolds’ Subaru - Sara Q
The Hamburg Fair has been a cherished tradition in Lyme since 1897. For over 120 years, it has brought local communities together to celebrate our agricultural heritage while creating fun-filled experiences enjoyed by generations. Throughout most of these years, the Reynolds family and Reynolds Subaru have been steadfast supporters of the Hamburg Fair, ensuring its continued success. Family members have contributed both as business sponsors and as volunteers in leadership roles. Over its long history, the Hamburg Fairgrounds have stood empty only six times—four years during World War II and two years due to the recent coronavirus pandemic. In 2022, Hayden Reynolds played a leading role in planning the Fair’s return, enhancing the experience with more family-oriented activities, a beer and wine garden, and diverse entertainment. These improvements resulted in record-breaking attendance, securing the future of this beloved event for generations to come. Reynolds Subaru has also “shared the love” through its donation of parking facilities located across from the Fair’s entrance. Each year, the Lyme/Old Lyme Boy Scout Troop 26 manages the space as a paid parking venue for fairgoers, using the proceeds to support troop training activities and special camping excursions. Strengthening and supporting the Boy Scouts helps equip local youth with the skills to become future community leaders. This year, the 122nd Hamburg Fair will take place August 15–17, and we invite you to join us for “MORE FUN, MORE MEMORIES!” The ongoing partnership between Reynolds Subaru and the Hamburg Fair embodies the values of a strong, caring community—one that looks out for its friends and neighbors and continues to thrive for future generations. Thank you, Reynolds Subaru, for your many generations of support!
Old Lyme Town Band Turns 50 with Reynolds' Subaru's Support - Ann L
The Old Lyme Town Band, whose 50 members represent many area towns, is celebrating its 50th anniversary in 2025. The band, under the direction of Richard Chiappetta, was established in 1975 by current member Michele Smith Dickey in anticipation of the bicentennial celebration. Since then, the band has continued to perform numerous concerts in the shoreline area, especially during the summer and holiday seasons. Reynolds' Subaru has supported the band in its endeavors and is a “Maestro” sponsor for the 2025 concerts. Our first concert of this calendar year was held on April 26th, when the band debuted a commissioned piece by Anthony Susi, Impressions of Old Lyme. Mr. Susi based his composition on three paintings owned by the FloGris, formerly the Florence Griswold Museum. Over its 50 years, approximately 700 musicians of all ages and abilities have played with the band, including many multigenerational families. At present, we have four members of the Dickey-Girasoli family (Michele, Mike, Lauren, and Brian); husband and wife Sue and Travis Board; father and son John Listorti Sr. and John Listorti Jr.; Alfredo Herrera and daughter Amelia; as well as Jeff Moore, whose late father played tuba with us. During this spring/summer season, the band is performing an ambitious concert schedule—11 concerts from Memorial Day through August 4th. The anniversary year will conclude with several holiday concerts. New members of all ages are welcome to join us on Monday evenings during the academic year. Our many thanks to Reynolds' Subaru for supporting the Old Lyme Town Band—a band that is much more than a “town” band. -The 50th Anniversary Committee
Spreading Joy and Hope: Easter Basket and Food Drive Brings Community Together in New London - Adriana G
This Easter season, the spirit of giving shone brightly in New London as The Salvation Army and St. James Episcopal Church joined forces to host an uplifting Easter Food Basket and Easter Basket Distribution event for the second year. Through tireless efforts and collaboration, the event successfully provided 375 food boxes filled with nutritious staples to families facing hardship. These thoughtfully prepared boxes not only addressed immediate food insecurity but also offered a sense of care and support, reminding families they are not alone in their struggles. In addition to the food boxes, 550 vibrant Easter baskets were assembled for local children. Each basket was filled with delightful treats, colorful eggs, and small toys—embodying the joy and hope of the Easter season. For many children, receiving one of these baskets was not just about the treats inside, but also about feeling cherished and remembered. Special recognition goes to Reynolds' Subaru for their generous donation of Easter baskets, which played a significant role in brightening the holiday for children across New London County. Their commitment to the community highlights the importance of corporate responsibility and compassion. By partnering in this initiative, they helped spread joy and warmth throughout the region. This collaboration demonstrated the power of community unity. Volunteers worked diligently to prepare and distribute the baskets and food boxes, bringing smiles and hope to many faces. The event became a true celebration of Easter—one where generosity and love flourished, creating a ripple effect of kindness throughout the community.
Share the Love in Action: Jane’s Journey with Meals on Wheels - Heather M
In 2021, a friend noticed that Jane needed some extra help. She wasn’t eating the way she needed to, and her health was suffering. The friend put her in touch with The Estuary’s Meals on Wheels program. Jane was reluctant because she couldn’t afford to pay for a daily meal service. Her friend assured her that it wasn’t an issue — there was no fee for the service, just an option to make a voluntary contribution. Still, Jane hesitated. She didn’t feel right receiving something she couldn’t pay for. The friend reached out, and we had a long conversation with Jane about how important her nutrition was to her health, and how there were neighbors and businesses — like Reynolds’ Subaru — that helped support the program to ensure she received what she needed at no cost. With the encouragement of her family, she agreed. As of today, Jane is still a Meals on Wheels client. She has been able to stay in her home and says, “I just don’t know where I’d be without these meals. If I were to lose them, I don’t think I’d be able to stay in my home anymore.” Her daughter, who lives about an hour away, says, “It eases my mind knowing that someone is coming in to check on my mom every day when I can’t be with her. And to know that she’s eating well is one less worry for both her and our family.” With its recent Share the Love donation of $46,050 from Reynolds’ Subaru, they have made it possible for Jane to continue receiving these meals. That kind of support is invaluable to a program that relies on the generosity of others to ensure that our seniors are cared for — that those who laid the foundation for our communities aren’t forgotten and can live their lives with dignity and independence.
Driving Environmental Stewardship: Reynolds' Subaru and RTPEC Unite for Nature and Community - Alisha M
In the heart of the community, Reynolds’ Subaru is a partner in environmental education and conservation. Recognizing the importance of connecting people, especially youth, with nature, Reynolds’ Subaru formed a close partnership with CT Audubon Society’s Roger Tory Peterson Estuary Center (RTPEC), a nonprofit dedicated to hands-on outdoor learning experiences and conservation. Through this collaboration, Reynolds’ Subaru has provided support for programs like guided nature walks, summer camp scholarships, and event sponsorships. Support from Reynolds’ Subaru allows students from the community to attend immersive environmental programs led by RTPEC. In addition, Reynolds’ Subaru hosts workshops in collaboration with RTPEC educators, covering topics like birdwatching basics and native plant gardening. These events not only educate the public but also create a stronger sense of community engagement and shared stewardship for local natural spaces. Reynolds’ Subaru’s commitment goes beyond financial contributions—it’s deeply personal. Staff have actively participated in RTPEC programs and events and promoted the nonprofit’s mission. Reynolds’ Subaru has become a true example of how local enterprises can use their resources, networks, and passion to uplift community organizations and create meaningful change. Together, Reynolds’ Subaru and RTPEC are building a more connected, curious, and environmentally conscious community—one step, hike, and hands-on lesson at a time.
