What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Reynolds' Subaru dedicated locally to the Love Promise?

At Reynolds' Garage & Marine, our allegiance to the community began over 150 years ago on Hamburg Cove in Lyme, CT. For six generations, the Reynolds family has always felt it was their duty to support these organizations. Our Love Promise continues to grow with dedication and commitment to the Shore Line Community by building lifelong relationships with local nonprofits and charities, many of whom are friends and customers. Big enough to serve you. Small enough to know you.

Pet adoption , Lyme Horse Trials , The Hamburg Fair
Lyme Land Trust , Bushy Hill Nature Center, CT River Museum
Lyme-Old Lyme Education Founda, Lyman Allyn Art Museum , Community Music School , Florence Griswold Museum , Lyme- Old Lyme High School Saf
Tour de Lyme , Touch a Truck, Estuary Council of Seniors, Lyme Art Association , Valley Shore YMCA
Middlesex Hospital Shoreline m, High Hopes , Valley Shore YMCA , Lyme Ambulance Association, The Terri Brodeur Cancer Found

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LOVE_PROMISE_AWARD_COMMUNITY Subaru Love Promise
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Love Promise Stories from Reynolds' Subaru

Supporting Community and Troop 26 Boy Scouts  –  Mary P

Supporting Community and Troop 26 Boy Scouts

If driving by Reynolds Subaru In late August, you might look twice, as their employees clear their lot in only a matter of hours. Locals often ask, where did all the cars go? The Reynolds team makes it look easy to hide over one hundred cars and numerous boats inside buildings, and on neighboring properties. A tradition well known to us locals, as the Reynolds family have been donating the use of their lot to the local Lyme/Old Lyme Boy Scouts Troop 26 for the annual Hamburg Fair for well over twenty years now. The boy scouts of Troop 26 and their adult leaders work throughout the weekend parking the cars of fairgoers on the Reynolds lot. The fair, now in its’ 117th year, organized by an all-volunteer staff happens on the local Lyme Grange #147 property, directly across the street from the dealership. All proceeds from the fair, if any, are donated right back to two town non-profits, the Lyme Fire Company and Ambulance Company. Over the past twenty years, alone Troop 26 has raised over $60,000!!! Last year this allowed our troop to replace the troop trailer which was no longer safe for the road. It’s not only their major fundraiser for the year but also an educational experience for the boys. During the weekend the boys get the unique opportunity to interact with their community, often answering questions about what they do for our neighbors. In addition, the boys make changes and handle money, deal with the public, pick up litter and often for the first time, work on their feet for their four-hour shift. What amazes me is not only what the Reynolds do to support the boys, but also that they are a major sponsor for the Hamburg Fair. They volunteer their own time at the fair in numerous capacities as their fathers and grandfathers have done for generations as well. As the Troop 26 Treasurer and proud parent of a new Eagle Scout, I cannot think of a family that lives the Subaru Love Promise day in and day out. I would even venture to say, it’s in their blood and has been for six generations of their successful business. From a very Happy Reynolds Subaru customer: Mary Powell-St. Louis Lyme, CT


Growing, Gathering, Giving  –  Kathryn W

Growing, Gathering, Giving

Growing, Gathering & Giving This summer, just like last year, we purchased an extra-large CSA (community supported agriculture) share from our very local Upper Pond Farm to donate to our neighborhood soup kitchen pantry. Too often families are flooded with canned goods and very little fresh produce. At Reynolds’ Subaru we believe all families should be able to serve healthy meals to their children. What makes this story even more impressive is that the farm was financed and built by one of our very own generous Subaru owners. The Subaru owner shared a desire, like us, to give back locally. One of the hardest difficulties for local CSA share farms is the inability to access affordable rich farmland. The farm is now leased to two ambitious young farmers and it is thriving. The farm itself also donates any leftovers they have to the soup kitchen, but as owner Baylee Drown explained to me, often they have nothing left. They cannot count on having weekly donations from the farm alone, sometimes a result of weather or crop failures. Our donation allows the soup kitchen to count on this donation weekly consistently throughout the summer. The soup kitchen has a volunteer that drives to the farmers market every Friday collecting these donations. We also offer to serve as a back- up driver if the volunteer is unavailable. Our Subaru Love Promise, supporting another local family business while supporting many local families in need. One small donation in our view with a very big local impact!


Love Promise Blanket Delivery  –  Brandy S

Love Promise Blanket Delivery

On June 27, 2018 The Leukemia & Lymphoma Society (LLS) staff member Brandy Sinisi met with Hayden Reynolds and Kathryn Wayland from Reynolds Subaru (Lyme, CT), to deliver blankets and messages of hope, to Middlesex Hospital Shoreline Medical Center and Cancer Center (Westbrook, CT). We were greeted by Justin Drew and Sarah Moore, who were very grateful for the donation to their patients. We took pictures inside the beautiful facility and the proceeded to hand out blankets to patients who were there for treatment for the duration of the morning. The rest of the blankets will be used when patients visit the facility during their treatments. There was a volunteer helping at the front of the facility who was directing patients over to us who she knew would benefit from this wonderful donation. A few patients told us about their cancer journey and how this was an uplifting touch to their day.


Inspiring our youth to Love the Earth  –  Sue C

Inspiring our youth to Love the Earth

As a multi-generational family business in our very special town of Lyme it is important for us to inspire the next generation today and every day. In my youth I enjoyed getting my hands dirty and learned to love plants from my Mom and my Grandfather. I enjoyed that first fresh sugar snap pea off the vine every spring after planting seeds and watching them germinate, but not all children learn to love the Earth in childhood.Earth Day is a chance to reach out to all children and teach them how to Love the Earth and preserve the Earth for future generations. We joined forces again with our local Lyme Land Trust and donated goodie bags for their family Earth Day celebration on Sunday April 22nd. Subaru’s Eco-Friendly retailer recyclable bags contained a frisbee to encourage kids to get outside, a native flowering plant for them to plant in their own backyard and seeds to attract bees and butterflies. Our objective was to encourage children to learn about the declining bee and butterfly population and learn about the advantages that come from planting native plants. The celebration included a live birds of prey presentation educating children on dangers of litter to wildlife, a scavenger hunt and much more. The instruction took place in the Land Trust’s new outdoor nature and teaching center in Banningwood Preserve. The local boy scout troop built the benches, fire pit, picnic tables and tent platform during a recent Eagle Project to create this new outdoor classroom. Reynolds’ Subaru is a proud supporter of our local Boy Scout Troop 26 too that continuously assist the Lyme Land Trust. The circle of giving is a continuous work in process, just like our Earth. At Reynolds’ Subaru we are constantly looking to keep it moving.


Reynolds' Subaru Loves Teens: Car Care 101  –  Kathryn W

Reynolds' Subaru Loves Teens: Car Care 101

Reynolds’ Subaru Loves Teens: Car Care 101 “Love only grows by sharing. You can only have more for yourself by giving it away to others.” Brian Tracy. Sharing their expertise is what the dedicated and educated staff at Reynolds’ Subaru of Lyme CT did on a cold wet Wednesday night this February. Reynolds’ Subaru invited all teens along the shoreline, together with our local boy scout troop, to join for a night of hands-on car care, safety and maintenance. In respect to how busy most of our teenagers are today, the Reynolds family offered a delicious meal of subs and pizza for all attendees and their families. The evening included special guests from Subaru University and Gateway Community College to offer insight to teenagers looking at a career in the auto industry. Loyal Subaru customer and friend, Mike Weglarz, an officer of the East Hartford Police Department, educated the teens about safety on the road and proper procedures during road rage and other emergency situations. Jim from our sales department spoke to the teenagers on Subaru eyesight technology. Many of our Subaru certified technicians worked alongside the teenagers going over regular maintenance and car care tips. So many good questions were asked. Many teens had the opportunity to change a tire for first time, learn how to change a fuse, jump start a dead battery and learn how to check their oil and other fluids. Each guest left with a Reynolds goody bag with an ice scraper, key chain and flashlight. The Subaru Love Promise is a circle and we kept it revolving by asking them to write a message on a paper heart to our staff letting them know their favorite activity or just a kind note of thanks. Most impressive is that our staff opted to donate their time for the night. Additionally, many employees came in excited the next day, asking when can we host our next car care night? In closing we had a raffle for an IPAD mini, a gas card and a safety kit for a few lucky winners. We will never know the power of our gift of time for these children, but feel we are making a difference. We hope they may share their knowledge gained and possibly pay it forward one day too.


Distribution of Warmth  –  Daniela H

Distribution of Warmth

We partnered up with Reynolds Subaru which they are located in Lyme, CT. We provided Middlesex Hospital with 80 blankets, 12 crafts kits and cards of hope for each blanket which we had the chance to distribute directly to patients to provide comfort and warmth to patients. As I arrived to Middlesex Hospital I was greeted by Sarah Moore, Director of Development and Justin Drew, Cancer Center Director. They had a table set up in the atrium where we set up the blankets, craft kits and put a card of hope with each blanket. We had the honor to distribute the blankets and craft kits to patients as they came in and out of appointments or treatments. It was very touching and inspirational. Not only did I have the honor to talk to these strong courageous individuals but was honored by the smile we put on their face. After we distributed the blankets to patients we had a little tour of the center. They have Arts & Crafts which is enjoyable and stress free for patients and families four days a week in the atrium. As we were distributing the blankets which was right next to the arts & crafts table we saw how patients enjoyed this activity. Arts & Crafts is not just for children; every one of all ages can enjoy this. We gave a craft kit to an older patient who questioned if she could have a craft kit for herself; we of course said “OF COURSE YOU COULD” anyone can have one; she enjoyed drawing and coloring. It was a rewarding experience!


Small Town, Big Love  –  Kathryn W

Small Town, Big Love

At Reynolds’ Subaru, we feel that when looking for inspiration, your own community is the best place to start. Ours has been left with heavy hearts ever since our own Caroline O’Brien lost her battle to a rare form of brain cancer in 2010, at only 11 years old. All who knew her would say that Caroline embodied both kindness and generosity, and even during her most difficult times, she still wanted to help other children. To turn this love into action, Caroline and her family teamed up to start Caroline’s Miracle Foundation. This non-profit organization is dedicated to helping children battling cancer by bringing them smiles. On June 5th, we here at Reynolds’ Subaru collaborated, and with our employees and loved ones, made 27 no-sew blankets, that we will give to children at Dana Farber, where Caroline so bravely fought her illness. We worked in teams, with some cutting fleece, and others tying the ends to secure the blankets. At this event, Caroline’s mom, Jennifer, addressed the group, recalling how her own children received blankets at bereavement camp after losing their sister, and how special it was to watch them give a gift of comfort to other children. Laura L.Wayland, daughter of owner, Kathryn, went to school in the same class as Caroline, so making these blankets was especially meaningful to her. Even though she is not with us today, Caroline’s generosity still impacts our community and beyond, bettering our small town by bringing people together.


Like Riding a Bike, We Never Forget to Give Back  –  Cassie S

Like Riding a Bike, We Never Forget to Give Back

Our Reynolds’ Subaru Love Promise is to go above and beyond in our local partnerships to enhance the lives of our neighbors and community. With this in mind, we once again partnered as a corporate sponsor for our local Lyme Land Trust’s annual Tour de Lyme bike ride, and volunteered to be a drop off site for Bikes for Kids. Bike for Kids is a local non-profit organization that is run completely by volunteers, that collects and refurbishes old, unused bicycles and donates them to children in need. To date they have donated over 20,000 bicycles. Our Love Promise to this cause is to donate a new bike helmet for every bike donation received at our property and through the Tour de Lyme event. In an effort to raise awareness for their cause locally, we decided to fill a 2017 Subaru Impreza with the donated bike helmets. We are currently running a Facebook contest to guess how many bike helmets it took to fill an Impreza. Our winner will receive a $100 Visa gift card and just maybe, Bikes for Kids will garner another bike donation, a new volunteer or a generous donation. How many bike helmets do you think it takes to fill a Subaru Impreza?


Express Your Love  –  Cassie S

Express Your Love

In conjunction with our Share the Love Hometown Charity partner, we collected art supplies during the Share the Love program from our staff and customers for their youth grief counseling expressive arts program. Center for Hospice Care of Southeast CT offers FREE art therapy for children 5-17 years old at their facility and in local areas to assist children in meeting their emotional needs during the loss of loved one. Each art bag, some even made from recycled Subaru banners, contained a personal note of encouragement from a Reynolds’ Subaru employee. Our love promise to our community is to take each new partnership and find a way to give back locally and continue to make our world a kinder, gentler place. The bags were presented along with our Share the Love check presentation to Hospice of SE CT.


Keeping Our Community Heart Healthy!  –  Cassie S

Keeping Our Community Heart Healthy!

Our inspiration this month for our Love Promise to our community came from our very own Subaru Ambassador Elizabeth Joss. Elizabeth shared her frightening story of her history with heart disease with Reynolds’ “If someone would have told me at the age of 42 that I had to have emergency double by-pass heart surgery, I would have thought they were crazy! However, that is exactly what happened in May of 2004. The doctors were as surprised as I was, even though I have a long family history of heart disease I was not diagnosed with red flag indicators such as: high blood pressure, high cholesterol, high BMI, or Diabetes.Warning signs that lead me to seek out professional care were: extra fatigue, occasional pain in my jaw, broke out in cold sweats, sporadic pains in my chest/upper back, and heart palpitations.” In her honor and for the millions of others suffering from heart disease, we hosted a heart healthy day and collected donations from customers all month long for The American Heart Association. We partnered with our 2014 hometown Share the Love charity, The Middlesex Hospital. Their trained staff volunteered their own time and came on Saturday Feb 11th to offer free blood pressure readings and education to our attendees. Food and beverages were generously donated by our neighboring local family owned and operated shops! Our Love Promise is to keep the circle in motion, continuously offering our support for the community we call home!


A Community Partner and Neighbor  –  Sean M

A Community Partner and Neighbor

Serving Lyme, Old Saybrook, Norwich, New London and the Middletown communities since 1859, Reynolds Subaru has always prided themselves with quality cars and customer service. They call our community home and know how important it is to provide quality products and services to their friends and neighbors. They also know how important it is to support many causes that their neighbors in need count on and Center for Hospice Care is fortunate to be one of them. For Reynolds’ Subaru, Center for Hospice Care is very personal. The family lost their father, Gary, to a brain tumor almost four years ago, and Center for Hospice Care aided their family with many aspects of his care. The Reynolds made the decision to bring Gary home for his end-of-life care, but could not have done so without the support of Center for Hospice Care. Without the guidance of hospice, the level of care Gary received would not have been possible. Reynolds Subaru has long been advocates and contributors to our mission and recently Reynolds Subaru chose our cause to become a beneficiary through Subaru’s Share the Love program. It’s their intent to financially support Center for Hospice Care for the foreseeable future and promote our meaningful work to more residents in our community. From sponsoring our GALA, contributing to our Special Care Fund and the Share the Love promotion, Reynolds Subaru continually looks for new ways to further strengthen its partnership with Center for Hospice Care.


Reynolds' Subaru Gallups with High Hopes  –  Hayden R

Reynolds' Subaru Gallups with High Hopes

Our dealership has been a proud supporter of High Hopes, a non-profit organization that provides therapy to children and adults with disabilities through the use of their numerous horses. This program changes their lives by expressing themselves through offered programs such as therapeutic horseback riding, equine assisted activities and therapies, and training and education (Balfour, 2016). Last November Reynolds Garage and Marine Inc. partnered with High Hopes in a new way to Share the Love. In additional to their continual annual financial support of at least $1,000 annually, High Hopes was celebrating five years of their successful holiday market that showcases handmade horse gift items, family entertainment and hayrides. Free to attend, all they ask is for a canned food donation to our very local Shoreline Soup kitchen. To celebrate five years and to raise additional funds, they offered raffle prizes, the grand prize being a Subaru Crosstrek from Reynolds Subaru. 1,500 tickets were sold at $50 a ticket and Reynolds generously discounted the car for additional fundraising potential for High Hopes. The event was extremely successful for High Hopes, the Shoreline Soup Kitchen and for the Subaru Crosstrek winner Chip Dahlke. The Reynolds family and staff of Reynolds Subaru is proud to support local charities in our backyard and will keep sharing the love with High Hopes in 2016.


Subaru Shares the Love with Middlesex Hospital  –  Hayden R

Subaru Shares the Love with Middlesex Hospital

Reynolds Subaru and the Reynolds Family have been long-time supporters of Middlesex Hospital and our Shoreline Medical Center. We were honored that the they "Shared the Love" with us this year. The great folks at Subaru of New England and Subaru of America donated $7,514 and the Reynolds dealership contributed an additional $1,500 for a grand total of $9,014 in support of high quality health care in our community.


Reynolds Subaru Contibutes to The Trust for Public Land  –  Alicia S

Reynolds Subaru Contibutes to The Trust for Public Land

A big thanks to Reynolds Subaru for a generous contribution of $5,000 to The Campaign to Save the 1,000 Acre Forest. The Trust for Public Land and partners are raising $10 million to save The Preserve, a critical coastal forest in the communities of Old Saybrook, Westbrook and Essex Connecticut. We're all working together to protect the forest so that it remains a great place for kids (of all ages) to hike, snowshoe, birdwatch and play! (picture credit: Mim Adkins)


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